Charyn Youngson |

“The 3 R’s for Effective Info Products – Research, Reliability and Resources”

Charyn Youngson — Tue, 21 Dec 2010 12:40:03 +0000

2010 has been the year when my business has incorporated technology and social media into it. Marketing your business is not just about having a static website which is nothing more than an online brochure. If you really want to interact with your customers and drive traffic to your site you have to jump out of your comfort zone and really embrace the new age of marketing tools that is now at our fingertips. The past 2 years I have really invested time and money into learning as much as I can about how transform my business from a local community business to one that is available to a much larger audience around the country.

First I wrote a book, Sold for Top Dollar – Low Cost Home Improvements to Maximise your Sale and now I am about to convert the vast knowledge about my niche into information products. Sold for Top Dollar is in the process of being made into 2 ebooks and they will soon be available alongside the hardcover book on amazon.com which is very exciting. All of a sudden my audience is going to be international! Plunging into the new world internet marketing is scary and there is a lot to learn and that's when it is time to seek out experts in this area like Danette Hibberd. The following article is from Danette's latest newsletter and I thought I would share her wisdom about information products on my blog to inspire you to learn more about it.

Charyn Youngson

www.housestoimpress.com

"The 3 R's for Effective Info Products – Research, Reliability and Resources"

As a business owner, you already understand the need to provide your target market with helpful and useful products that they can rely on. As an established business owner, you also understand the importance of developing a sense of trust between you and your customer base, because at the end of the day, they will continue coming back and making future purchases if they know that you are someone they can trust.

As the central, or at least very important, piece of your business, information products require three main ingredients, or the three “R’s”:

Research. Before you can put together a truly useful and informative product, you must do perform some research. Of course it all starts with an idea – an idea you have developed through getting to know and understanding the needs of your target market. But an idea will only get you so far. You will have to research the ins and outs of that idea. From who it applies to, to what it entails, why it is important and how it works. Research is a key ingredient for any information product and is the one thing that all other aspects depend upon.

Reliability. You can’t create a reliable information product if you haven’t done the research. (That is why research is so important.) A reliable source – such as yourself – only becomes known as reliable if you put forth information others have put to the test, and know to be true. If your customers know they can rely on you, they will continue to buy your products and better yet, they will also tell others about how valuable your products are. One of the best forms of advertising is word of mouth, because no matter how much money you invest or how much time you spend on trying to market your products, one bad review can ruin everything you have worked for. So work hard to make sure every review is a great one.

Resources. You will want your information products to become known as valuable resources, not just marketing fluff. In order to create the most reliable products (which, again, you have surely researched) and gain the reputation of providing quality work, you will have to do your due-diligence in ensuring all of your “i’s” are dotted and “t’s” are crossed. Once you have done that, and are confident in your work, you will hopefully become known as a reliable resource, rather than a good idea. The goal is to become an authority within your niche and if you can do that, you will guarantee continued success.

If your information products are built upon the foundation of the three “R’s”, you will quickly realize in increase in sales. Why? Because they work. Because if you care about the quality of your work, so will others. Consumers are smarter than you think and they will recognize a well-researched, well-written, and well-composed information product when they see one.

Research, reliability and resources. Repeat. That is the recipe for information product success. Don’t create yours without!

WANT THE FAST, EASY WAY TO GET YOUR PRODUCTS DONE?

Get started on creating your profitable info products with this step by step, hand holding, comprehensive Information Product Training Guide and Checklist.

By Danette Hibberd

"Founder of ProductFunnelFormula.com, Danette Hibberd teaches service professionals and small business owners the proven step-by-step system guaranteed to turn your knowledge into multiple streams of income. Discover how you too can Grow Your Prospects, Your Prestige AND Your Profits!"

Pick up my no charge gift "11 Quickest Ways To Monetise Your Expertise and Fill Your Product Funnel" valued at $47 and weekly idea generators, resources and tips to create your info products visit ProductFunnelFormula.com.

Discover how you can earn more income and more freedom from your business as you turn your existing knowledge into multiple streams of income – and claim your unique space as the expert in your chosen field.

Real Estate Investar – online home for property investors

Charyn Youngson — Mon, 20 Dec 2010 06:38:48 +0000

As a property investor who has specialised in renovating homes for the past 6 years I know how much time it takes to find potential deals and analyse them. Also as a teacher and mentor for many “Renovating for Profit” students over the past few years the biggest frustrations for beginners are “how do I find the deals?” and “how will I recognise a good deal?”. I was pleasantly surprised when I heard about a unique and exciting online tool that empowers investors so they save time, money and have all the data and resources they need to simplify and make informed property investment decision before buying or selling investment property.

Real Estate Investar has taken advantage of the latest cutting edge technology, put together all the tools an investor needs to succeed and created one “online home for property investors”. As an investor, knowledge is power and you can’t put a value on a tool that will make your life easier, increase your chance of success and most importantly of all reduce your risk with accurate information.

These are just some of the great features with Real Estate Investar:-

· Powerful search engine designed specifically for property investors. Its the google of the property market

· Searches through all the other real estate websites. Realestate.com.au, Domain, Homehound etc

· Access to over 700,000 properties. Much more extensive searching than using traditional websites

· Can be used to target strategies such as renovating, positive cashflow, capital growth. Avoid sorting through pages of properties that do not suit your criteria or strategy.

· Find properties relevant to your strategy in minutes rather than months

· Keyword searches i.e. Renovators delight, renovate, TLC, work needed, add value etc

· 31 other search filters to refine search results

· Online valuation tool. No more paying for property reports

· Access to 2 decades of suburb sales history on any suburb including how many properties have sold recently and the median sale and transaction trends.

· Capital growth reports and data that is normally only available to property valuers and buyers agents.

· Property analysis tool to calculate cash flow, depreciation, capital growth etc to give the user a 10 outlook on a properties performance before purchasing

· Unlimited phone and email support

· Weekly training sessions

If you are an investor, beginner or advanced, who is tired of missing out on great deals and would love to find all of the information you need in one place and in your hands in “minutes, not months”, here are

6 reasons Investar Search will turbo charge your investing results.

1. Minimise your risk. Eliminates stress and cut out the cost of buying other property data or reports.

2. Beat the rest of the markets to the best deals: It’s easier to make tens of thousands more profit on every deal if you get there first. Finding discounted property, high growth or high cash flow investments is now simple.

3. Maximise your property wealth: It’s easy with Investar Search, boost your cash flow and enhance your lifestyle

4. One-stop shop for 711,000 live properties: Search all across Australia and New Zealand from one search engine instead of visiting 17 different real estate sites.

5. Build a better quality portfolio: With the confidence Investar Serach gives you, you will make better investment decisions.

6. Fulfil your investing goals: Whether you are new to investing or an experienced investor, you will have a massive advantage using Investar Search.

Click banner below to view an online demo of tools.

Anybody who views the demo will receive a FREE REPORT “top 200 yielding suburbs in Australia”.

Sacked to Successful

Charyn Youngson — Thu, 12 Aug 2010 11:39:39 +0000

The Path to Success

“Turning 40 was a milestone in more ways than one for me. Someone asked me shortly before I turned 40 if I was happy with my life so far and did I have any regrets. I mentally started reassessing my life and came to the conclusion that I had not been happy for a very long time and the only one who could change that situation was me. So I decided to end my unhappy marriage, stand on my own two feet and take a bold step to reclaim my happiness.

Suddenly I became a single Mum of two teenagers still attending high school, and was working as an Administration Assistant in a nursing home earning a fairly low income. Working with the elderly was a pure delight and every day I woke up happy to go off to work. I had a great boss who appreciated the extra effort and we were a great team. Then due to ill health my boss left work, in came the new boss and my bubble was somewhat burst.

It didn’t happen overnight, but my new boss and I just didn’t really click. No matter how hard I worked, nothing ever seemed good enough for the new boss. Our relationship deteriorated to the point where her behaviour towards me started to undermine my confidence and affect my health. It became a struggle to go to work and put on a happy face. Eventually I had enough and I made a formal complaint of bullying against my boss. The company management initially supported me and organized mediation between the two of us. During the mediation time I moved to another work location until the 6 weeks that it took to finish the process had ended. After the mediation was complete, I was allowed back to my work site and I felt confident that the bad feelings had been resolved.

A couple of weeks after returning to work, I went on 2 weeks holiday. When I returned to work, I found my office cleaned out and my boss nowhere to be seen. I was about to go searching for her when I was confronted by a senior manager in the organization who presented me with a letter saying I had to attend a meeting the next day to discuss my future with the company. She then asked me to go home and escorted me off the premises like I was a criminal. I returned the next day to be told I was sacked and see you later! To say I was devastated was an understatement. I was now an unemployed single mother relying on benefits until I found another job”. Using the Law of Attraction technques I learnt from Sandy Forster was the major factor in changing my life and creating opportunities that led to my dreams being fulfilled. One of those dreams was writing my own book to share my renovating and home staging experiences with a larger audience and to inspire people to follow my path.

This is an excerpt from my story which was printed in “The Path to Success” by Sandy Forster, in 2008.

It is now 5 years on from when I was sacked from my admin job and I embarked on a new adventure of renovating houses for profit and then going on to create a niche home staging business, Houses to Impress, around my new found skills and expertise. After being sacked, I joined a Wildly Wealthy Women mentoring program run by Sandy Forster, Prosperity Coach and Dymphna Boholt, Accountant, Economist and Property Millionaire.

Now I have become an author in my own right with my newly released book Sold for Top Dollar hitting the market in late April! Although I have to pinch myself some days to make sure I am not dreaming, my life is not without ongoing challenges. I would love to share some of my journey with you through this blog.

Charyn Youngson
Director of Houses to Impress
www.housestoimpress.com
www.soldfortopdollar.com.au

Sold for Top Dollar

Charyn Youngson — Fri, 26 Mar 2010 12:23:50 +0000

Sold for Top Dollar arrives.

Today I officially became an author! The first delivery of my book Sold For Top Dollar – Low Cost Home Improvements to Maximise your Sale arrived at my front door late this afternoon and my daughter Kate and I declared happy hour and cracked open a bottle of bubbly!

Who would have thought that 2 years ago, when the seed of an idea about writing a book germinated in my mind, that today I would be a fully fledged self published author with an international book distribution deal.

Wow how did that happen? It has been an amazing journey, starting with a critical turning point in my life when a relationship with a man who I thought was my soul mate, ended for no reason. To say it dented my self confidence is an understatement and I don’t want to bore you with the details. But what I will share is I went through a very dark period where it took every fiber of my being, to climb out of a very deep hole.

I can remember the morning that the announcement came through on the TV in my bedroom that Heath Ledger had died of an overdose. When the commentators were talking about the problems he had with sleeping after he completed filming the Dark Knight and the break up of his marriage, I could totally relate to the fact that I’d just like to fall asleep and not wake up. It’s not like I wanted to die, as I’m sure Heath didn’t, it’s just that when your life is in turmoil and you can’t sleep, you can’t eat, you can’t turn off the chatter in your brain, you just want some peace – you just want to sleep!

Unlike Heath, I didn’t turn to drugs and I didn’t resort to alcohol – I was encouraged by my Life Coach, Danni, to start small and dream big! So I immersed myself in work and creativity! I had a vision of where I wanted to go with my business and I created opportunities for myself that I took immediate action on. A week after discussing my idea to write a book with Danni, I had the opportunity to be a contributing author in a compilation book of inspirational stories from authors around the world that was being published by Inspired Spirit Publishing. I jumped at the chance and within 3 months of my application I was a published author in The Path to Success which was distributed both in the USA, Australia and several other countries. I was on the same front cover as Mark Victor Hansen, Jack Canfield and Dr Wayne Dwyer. Amazing! Mark Victor Hansen and Jack Canfield of Chicken Soup for the Soul series have sold 130 million copies of their books worldwide and they are on the same book cover as me!

Next step…..write my own book – Sold for Top Dollar.

Cash Rate rises to 4.0 per cent

Charyn Youngson — Tue, 02 Mar 2010 04:01:34 +0000

STATEMENT BY GLENN STEVENS, GOVERNOR, MONETARY POLICY

At its meeting today, the Board decided to raise the cash rate by 25 basis points to 4.0 per cent, effective 3 March 2010.

The global economy is growing, and world GDP is expected to rise at close to trend pace in 2010 and 2011. The expansion is still hesitant in the major countries, due to the continuing legacy of the financial crisis, resulting in ongoing excess capacity. In Asia, where financial sectors are not impaired, growth has continued to be quite strong. The authorities in some countries are now seeking to reduce the degree of stimulus to their economies.

Global financial markets are functioning much better than they were a year ago and the extraordinary support from governments and central banks is gradually being wound back. Credit conditions remain difficult in some major countries as banks continue to face loan losses associated with the period of economic weakness. Concerns regarding some sovereigns remain elevated.

In Australia, economic conditions in 2009 were stronger than expected, after a mild downturn a year ago. The rate of unemployment appears to have peaked at a much lower level than earlier expected. Labour market data and a range of business surveys suggest growth in the economy may have already been at or close to trend for a few months. There are some signs that the process of business sector de-leveraging is moderating, with the pace of decline in business credit lessening and indications that lenders are starting to become more willing to lend to some borrowers. Investment in the resources sector is very strong. Credit for housing has been expanding at a solid pace, and dwelling prices have risen significantly over the past year. New loan approvals for housing have moderated a little over recent months, however, as interest rates have risen and the impact of large grants to first-home buyers has tailed off.

Inflation has, as expected, declined in underlying terms from its peak in 2008, helped by the fall in commodity prices at the end of 2008, a noticeable slowing in private-sector labour costs during 2009, the rise in the exchange rate and the earlier period of slower growth in demand. CPI inflation has risen somewhat recently as temporary factors that had been holding it to unusually low rates are now abating. Inflation is expected to be consistent with the target in 2010.

With the risk of serious economic contraction in Australia having passed, the Board moved late last year to lessen the degree of monetary stimulus that had been put in place when the outlook appeared to be much weaker. Lenders generally raised rates a little more than the cash rate and most loan rates rose by close to a percentage point.

Interest rates to most borrowers nonetheless remain lower than average. The Board judges that with growth likely to be close to trend and inflation close to target over the coming year, it is appropriate for interest rates to be closer to average. Today’s decision is a further step in that process.

Find your flow and create more wealth

Charyn Youngson — Thu, 28 Jan 2010 05:48:57 +0000

Wealth Dynamics

Almost everyone has done a personality test at one time. Often, you discover things you already knew about yourself – Extroverted or Introverted, Big Picture or Detail Orientated – Interesting yes, but how does it make a difference to your life?

Nearly two years ago I was invited to an event in Adelaide to listen to Roger Hamilton, the creator of Wealth Dynamics. I was blown away by the concept and couldn’t wait to find out what personality profile I was and how I could use that knowledge to improve my wealth outcomes. Wealth Dynamics is the only personality test that tells you exactly how you should build wealth and it assists successful entrepreneurs to focus only in the areas where they are strong. Unsuccessful entrepreneurs try and do it all themselves. I wanted to be a successful entrepreneur and I was tired of wearing many hats in my business and doing everything myself with no clear focus. I spent a lot of time running around in circles and feeling uncomfortable when I had to do something that wasn’t natural to me. So once I did the wealth dynamics profile and discovered that I was a Creator profile a light bulb went on in my brain! I finally understood where my strength lay. I was an ideas person. I was good at starting things, creating new products, creating value out of nowhere. I could finally give myself permission to work in my flow doing what I was best at.

As a successful property renovator I excelled in problem solving, coming up with great ideas that were simple and cost effective for me to implement and as a result I made tens of thousands of dollars on every renovation I completed. My renovating success encouraged me to share my expertise so I created my professional home staging and presentation business Houses to Impress to help homeowners and property investors to get the same results I was getting when I prepared houses for sale. My niche business had slow beginnings and even though I had grand visions of expanding and getting bigger and better, I was just a one woman band that didn’t quite know how to get to where I was going.

It was early in 2008 when I heard about Wealth Dynamics, did my personality test and became a social entrepreneur with XL Nation. It made such difference to the way I operated my business when I learnt how to be in my natural flow, working to my strengths and identifying areas that were best done by other people. I now have a great team of people that support me in the areas that are not my strengths and it has taken my business to a new level. I now spend my time doing what I love with a passion.

Your Wealth Profile shows you the most natural activities you should focus on to create wealth and once you discover your strengths and weaknesses as a Wealth Creator you can understand what gets you into your flow, what are your distractions, and what are opportunities.

My eyes were well and truly opened to the boundless opportunities that were in plain sight and I have since gone on to become an author, speaker and teacher.

If you want to learn

How to Create Value using Your Profile
How to Leverage Your Value to Many
How You Secure Your Cashflow
How to Build Your Wealth Foundation
Role Models Who Share Your Wealth Profile

Take the Wealth Dynamics test now and find your flow as an Entrepreneur.

Free Ticket Giveaway!!

Charyn Youngson — Wed, 27 Jan 2010 02:49:52 +0000

Win Free Tickets

My friends Nicci & Lee are some of the best internet marketers I have seen. They have a new on line business that I think is awesome. It is Australia's ONLY Free Ticket Giveaway for Men and Women Who Love Sport, Music, Movies, and Special Events. The best thing is its totally Free to register to win!

Fingers crossed I might be one of the lucky winners of one of the fantastic prizes for this month. You can also be in for a chance to win all you have to do is register.

Freshen Up Your Home on a Budget

Charyn Youngson — Mon, 11 Jan 2010 03:49:19 +0000

8 Ways to Freshen Up Your Home on a Budget

Well the silly season has come to an end and the New Year has begun. At this time of year Charyn and I like to re decorate our homes and our office starting the year a fresh. We would like to inspire you to start the New Year with some of these budget decorating ideas…

Most of us have boxes of photos that never get seen. Pull out some favourites and replace some of your old framed pictures with new ones. Frames look great grouped on side tables or a mantle piece. They also look good grouped together in odd numbers on a wall.

Re-arrange your furniture. You would be surprised what a difference this can make to your home by just moving your furniture around, removing pieces all together or swapping items around from room to room. Why not move that tub chair from your lounge room into your bedroom, for a nice reading nook?

If you have a few empty bottles lying around re use them as single vases. We like clear glass in varied sizes and heights; you can group them in clusters as a feature anywhere in your house.

If you have any spare fabric lying around you could re cover some cushion inserts for your sofa or bed. Floral, gingham or stripes are fun patterns for summer. Most fabric shops have sales on at this time of year so if you don’t have any spare fabric you maybe able to purchase some at a great price.

Rejuvenate an old piece of furniture. You may have an old coffee table, arm chair or cabinet that just needs some TLC. You would be amazed at what a difference some new fabric, paint, handles or varnish can make to your once funky and up to date piece of furniture.

Take advantage of the after Christmas sales. You can really pick up some great bargains at this time of year. We love Freedom Furniture for their sales and never walk out empty handed. You can pick up great decorative items like vases, throw rugs, candles, cushions, and other great homeware items.

Add some new plants around your home to help bring the outside in. You can divide or take cuttings from some of your existing plants and plant them out in some new pots. There are some stunning pots around even your cheap stores are selling them and for unbelievable prices!

Purchase some new towels. Adding a new colour to your bathroom always makes things feel bright and fresh. Try placing rolled up towels or face washers on a ledge or vanity with some nice candles to make your bathroom feel more luxurious.

We hope some of these ideas have inspired you to take a look around your home and see what you can either re use, rejuvenate or repair to freshen up your home. Enjoy your shopping in the sales, because we certainly are!

Home Staging – Street Appeal Tips

Charyn Youngson — Tue, 21 Jul 2009 06:36:03 +0000

Three Low Cost Street Appeal Tips

Tip One

Get your front windows professionally cleaned. Cleaning windows so they are streakless and blemish free really is a job for professionals. Sparkling clean windows are one of the most powerful, unspoken ways in which a proud homeowner can say welcome, so invest in a Home Staging professional clean.

Tip Two

Get your lawn mowed and the edges trimmed. Even if it is a dry patch, make sure it is not a weed-infested dry mat. If you have time, investigate installing artificial lawn. But if you do nothing else, at the very least make sure the “lawn” is cut.

Tip Three

Dress your front entrance. This may require a new front door, a new paint job for your front door, a large pot plant for near the front, new brass numbers or a plaque – whatever it takes – make your entrance a focal point that entices your buyers to see more.