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2010 has been the year when my business has incorporated technology and social media into it. Marketing your business is not just about having a static website which is nothing more than an online brochure.  If you really want to interact with your customers and drive traffic to your site you have to jump out of your comfort zone and really embrace the new age of marketing tools that is now at our fingertips.  The past 2 years I have really invested time and money into learning as much as I can about how transform my business from a local community business to one that is available to a much larger audience around the country.
 
First I wrote a book, Sold for Top Dollar – Low Cost Home Improvements to Maximise your Sale and now I am about to convert the vast knowledge about my niche into information products. Sold for Top Dollar is in the process of being made into 2 ebooks and they will soon be available alongside the hardcover book on amazon.com which is very exciting. All of a sudden my audience is going to be international!  Plunging into the new world internet marketing is scary and there is a lot to learn and that's when it is time to seek out experts in this area like Danette Hibberd. The following article is from Danette's latest newsletter and I thought I would share her wisdom about information products on my blog to inspire you to learn more about it.
 
Charyn Youngson
 

"The 3 R's for Effective Info Products – Research, Reliability and Resources"

 
As a business owner, you already understand the need to provide your target market with helpful and useful products that they can rely on. As an established business owner, you also understand the importance of developing a sense of trust between you and your customer base, because at the end of the day, they will continue coming back and making future purchases if they know that you are someone they can trust.
As the central, or at least very important, piece of your business, information products require three main ingredients, or the three “R’s”:
Research. Before you can put together a truly useful and informative product, you must do perform some research. Of course it all starts with an idea – an idea you have developed through getting to know and understanding the needs of your target market. But an idea will only get you so far. You will have to research the ins and outs of that idea. From who it applies to, to what it entails, why it is important and how it works. Research is a key ingredient for any information product and is the one thing that all other aspects depend upon. 
Reliability. You can’t create a reliable information product if you haven’t done the research. (That is why research is so important.) A reliable source – such as yourself – only becomes known as reliable if you put forth information others have put to the test, and know to be true. If your customers know they can rely on you, they will continue to buy your products and better yet, they will also tell others about how valuable your products are. One of the best forms of advertising is word of mouth, because no matter how much money you invest or how much time you spend on trying to market your products, one bad review can ruin everything you have worked for. So work hard to make sure every review is a great one.
Resources. You will want your information products to become known as valuable resources, not just marketing fluff. In order to create the most reliable products (which, again, you have surely researched) and gain the reputation of providing quality work, you will have to do your due-diligence in ensuring all of your “i’s” are dotted and “t’s” are crossed. Once you have done that, and are confident in your work, you will hopefully become known as a reliable resource, rather than a good idea. The goal is to become an authority within your niche and if you can do that, you will guarantee continued success.
If your information products are built upon the foundation of the three “R’s”, you will quickly realize in increase in sales. Why? Because they work. Because if you care about the quality of your work, so will others. Consumers are smarter than you think and they will recognize a well-researched, well-written, and well-composed information product when they see one.
Research, reliability and resources. Repeat. That is the recipe for information product success. Don’t create yours without! 
 
 
 
 

 
By Danette Hibberd
© Copyright 2010 Product Funnel Formula
 
"Founder of ProductFunnelFormula.com, Danette Hibberd teaches service professionals and small business owners the proven step-by-step system guaranteed to turn your knowledge into multiple streams of income. Discover how you too can Grow Your Prospects, Your Prestige AND Your Profits!"
Pick up my no charge gift "11 Quickest Ways To Monetise Your Expertise and Fill Your Product Funnel" valued at $47 and weekly idea generators, resources and tips to create your info products visit ProductFunnelFormula.com.
 
 Discover how you can earn more income and more freedom from your business as you turn your existing knowledge into multiple streams of income – and claim your unique space as the expert in your chosen field.

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Real Estate Investar – online home for property investors

by Charyn Youngson on December 20, 2010

As a property investor who has specialised in renovating homes for the past 6 years I know how much time it takes to find potential deals and analyse them. Also as a teacher and mentor for many “Renovating for Profit” students over the past few years the biggest frustrations for beginners are “how do I find the deals?” and “how will I recognise a good deal?”. I was pleasantly surprised when I heard about a unique and exciting online tool that empowers investors so they save time, money and have all the data and resources they need to simplify and make informed property investment decision before buying or selling investment property.
 
Real Estate Investar has taken advantage of the latest cutting edge technology, put together all the tools an investor needs to succeed and created one “online home for property investors”. As an investor, knowledge is power and you can’t put a value on a tool that will make your life easier, increase your chance of success and most importantly of all reduce your risk with accurate information.
 
These are just some of the great features with Real Estate Investar:-
 
·         Powerful search engine designed specifically for property investors. Its the google of the property market
·         Searches through all the other real estate websites. Realestate.com.au, Domain, Homehound etc
·         Access to over 700,000 properties. Much more extensive searching than using traditional websites
·         Can be used to target strategies such as renovating, positive cashflow, capital growth. Avoid sorting through pages of properties that do not suit your criteria or strategy.
·         Find properties relevant to your strategy in minutes rather than months
·         Keyword searches i.e. Renovators delight, renovate, TLC, work needed, add value etc
·         31 other search filters to refine search results
·         Online valuation tool. No more paying for property reports
·         Access to 2 decades of suburb sales history on any suburb including how many properties have sold recently and the median sale and transaction trends.
·         Capital growth reports and data that is normally only available to property valuers and buyers agents.
·         Property analysis tool to calculate cash flow, depreciation, capital growth etc to give the user a 10 outlook on a properties performance before purchasing
·         Unlimited phone and email support
·         Weekly training sessions
 
If you are an investor, beginner or advanced, who is tired of missing out on great deals and would love to find all of the information you need in one place and in your hands in “minutes, not months”, here are
 
6 reasons Investar Search will turbo charge your investing results.
 
1.       Minimise your risk. Eliminates stress and cut out the cost of buying other property data or reports.
2.       Beat the rest of the markets to the best deals: It’s easier to make tens of thousands more profit on every deal if you get there first. Finding discounted property, high growth or high cash flow investments is now simple.
3.       Maximise your property wealth: It’s easy with Investar Search, boost your cash flow and enhance your lifestyle
4.       One-stop shop for 711,000 live properties: Search all across Australia and New Zealand from one search engine instead of visiting 17 different real estate sites.
5.       Build a better quality portfolio: With the confidence Investar Serach gives you, you will make better investment decisions.
6.       Fulfil your investing goals: Whether you are new to investing or an experienced investor, you will have a massive advantage using Investar Search.
 
Click banner below to view an online demo of tools.
 

On Demand Webinar

 
Anybody who views the demo will receive a FREE REPORT “top 200 yielding suburbs in Australia”.

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Sacked to Successful

August 12, 2010

The Path to Success
“Turning 40 was a milestone in more ways than one for me.  Someone asked me shortly before I turned 40 if I was happy with my life so far and did I have any regrets. I mentally started reassessing my life and came to the conclusion that I had not been happy [...]

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Sold for Top Dollar

March 26, 2010

Sold for Top Dollar arrives.
Today I officially became an author! The first delivery of my book Sold For Top Dollar – Low Cost Home Improvements to Maximise your Sale arrived at my front door late this afternoon and my daughter Kate and I declared happy hour and cracked open a bottle of bubbly!
Who would have [...]

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Cash Rate rises to 4.0 per cent

March 2, 2010

STATEMENT BY GLENN STEVENS, GOVERNOR, MONETARY POLICY
 
At its meeting today, the Board decided to raise the cash rate by 25 basis points to 4.0 per cent, effective 3 March 2010. 
 
The global economy is growing, and world GDP is expected to rise at close to trend pace in 2010 and 2011. The expansion is still hesitant in the [...]

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Find your flow and create more wealth

January 28, 2010

Wealth Dynamics
 
Almost everyone has done a personality test at one time. Often, you discover things you already knew about yourself – Extroverted or Introverted, Big Picture or Detail Orientated – Interesting yes, but how does it make a difference to your life?
 
Nearly two years ago I was invited to an event in Adelaide to listen [...]

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Free Ticket Giveaway!!

January 27, 2010

Win Free Tickets

 
My friends Nicci & Lee are some of the best internet marketers I have seen. They have a new on line business that I think is awesome.  It is Australia's ONLY Free Ticket Giveaway for Men and Women Who Love Sport, Music, Movies, and Special Events. The best thing is its totally Free [...]

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Freshen Up Your Home on a Budget

January 11, 2010

8 Ways to Freshen Up Your Home on a Budget

Well the silly season has come to an end and the New Year has begun.  At this time of year Charyn and I like to re decorate our homes and our office starting the year a fresh.  We would like to inspire you to start the [...]

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Home Staging – Street Appeal Tips

July 21, 2009

Three Low Cost Street Appeal Tips
Tip One
Get your front windows professionally cleaned. Cleaning windows so they are streakless and blemish free really is a job for professionals. Sparkling clean  windows are one of the most powerful, unspoken ways in which a proud homeowner can say welcome, so invest in a Home Staging professional clean.

Tip Two
Get [...]

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