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2010 has been the year when my business has incorporated technology and social media into it. Marketing your business is not just about having a static website which is nothing more than an online brochure. If you really want to interact with your customers and drive traffic to your site you have to jump out of your comfort zone and really embrace the new age of marketing tools that is now at our fingertips. The past 2 years I have really invested time and money into learning as much as I can about how transform my business from a local community business to one that is available to a much larger audience around the country.
First I wrote a book, Sold for Top Dollar – Low Cost Home Improvements to Maximise your Sale and now I am about to convert the vast knowledge about my niche into information products. Sold for Top Dollar is in the process of being made into 2 ebooks and they will soon be available alongside the hardcover book on amazon.com which is very exciting. All of a sudden my audience is going to be international! Plunging into the new world internet marketing is scary and there is a lot to learn and that's when it is time to seek out experts in this area like Danette Hibberd. The following article is from Danette's latest newsletter and I thought I would share her wisdom about information products on my blog to inspire you to learn more about it.
Charyn Youngson
"The 3 R's for Effective Info Products – Research, Reliability and Resources"
As a business owner, you already understand the need to provide your target market with helpful and useful products that they can rely on. As an established business owner, you also understand the importance of developing a sense of trust between you and your customer base, because at the end of the day, they will continue coming back and making future purchases if they know that you are someone they can trust.
As the central, or at least very important, piece of your business, information products require three main ingredients, or the three “R’s”:
Research. Before you can put together a truly useful and informative product, you must do perform some research. Of course it all starts with an idea – an idea you have developed through getting to know and understanding the needs of your target market. But an idea will only get you so far. You will have to research the ins and outs of that idea. From who it applies to, to what it entails, why it is important and how it works. Research is a key ingredient for any information product and is the one thing that all other aspects depend upon.
Reliability. You can’t create a reliable information product if you haven’t done the research. (That is why research is so important.) A reliable source – such as yourself – only becomes known as reliable if you put forth information others have put to the test, and know to be true. If your customers know they can rely on you, they will continue to buy your products and better yet, they will also tell others about how valuable your products are. One of the best forms of advertising is word of mouth, because no matter how much money you invest or how much time you spend on trying to market your products, one bad review can ruin everything you have worked for. So work hard to make sure every review is a great one.
Resources. You will want your information products to become known as valuable resources, not just marketing fluff. In order to create the most reliable products (which, again, you have surely researched) and gain the reputation of providing quality work, you will have to do your due-diligence in ensuring all of your “i’s” are dotted and “t’s” are crossed. Once you have done that, and are confident in your work, you will hopefully become known as a reliable resource, rather than a good idea. The goal is to become an authority within your niche and if you can do that, you will guarantee continued success.
If your information products are built upon the foundation of the three “R’s”, you will quickly realize in increase in sales. Why? Because they work. Because if you care about the quality of your work, so will others. Consumers are smarter than you think and they will recognize a well-researched, well-written, and well-composed information product when they see one.
Research, reliability and resources. Repeat. That is the recipe for information product success. Don’t create yours without!
By Danette Hibberd
© Copyright 2010 Product Funnel Formula
"Founder of ProductFunnelFormula.com, Danette Hibberd teaches service professionals and small business owners the proven step-by-step system guaranteed to turn your knowledge into multiple streams of income. Discover how you too can Grow Your Prospects, Your Prestige AND Your Profits!"
Pick up my no charge gift "11 Quickest Ways To Monetise Your Expertise and Fill Your Product Funnel" valued at $47 and weekly idea generators, resources and tips to create your info products visit ProductFunnelFormula.com.
Discover how you can earn more income and more freedom from your business as you turn your existing knowledge into multiple streams of income – and claim your unique space as the expert in your chosen field.
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